How to introduce change to your events
Not sure if you should change up your annual event? We often hear from clients that they are not getting the attendance they used to, or are not meeting their fundraising goals, yet they are hesitant of change for fear that guests may not receive it well. “I don’t know if people will like it”, “This has worked in the past” or “It’s what our guests expect” are often comments we hear.
The meeting and events industry is defined by an ever-changing landscape and although changing up your events may be a scary thing, annual events run into a risk of becoming stagnant and losing their impact if change isn’t introduced.
Whether you want to activate a completely new event format, or just tweak it a little, here are some suggestions for introducing change to your events, keeping them fresh, new and exciting:
Entertainment – Don’t be afraid to try a new entertainment style, a different DJ, live band or emcee. Sometimes one small change in entertainment can create a huge impact on the guest experience.
Program format – We all know that speeches are essential at events, whether it’s a keynote speaker or the boss giving a holiday message, but placing them in the right section of the program is key. Break up your program and keep speeches short for longer audience attention spans.
Creative fundraising – Silent auctions not bringing in the same amount of money they used to? Maybe it’s time for a brainstorm session with your event planning team to discover more unique ways of raising money.
Look and Feel – “Winter Wonderland” is a safe theme for a holiday gathering, but how can it be used in a way that creates an environment like no other event in the past? Analyze your guest demographics and company culture and find new ways to make “old” themes more interesting and unique.
Engagement – Set up game stations, a live twitter feed or incorporate interactive activities that get people talking, laughing and sharing memories.
Events were once a method of keeping an audience to themselves in an enclosed space, but we have moved on from that way of thinking. Events are becoming more like a creative device where interaction is key. As your event producers, we always look at past events and analyze what worked, what didn’t and how we can make the next event more outstanding.