ACE Reward Yourself Gala

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Photo by Studio E

Reward Yourself! at the ACE Awards#38 Gala


Type of Event:  Awards Gala

Number of Guests:  420

Venue:  Hall D – Shaw Conference Centre

IMPACT

For nearly 40 years, the ACE Awards Show has been the only advertising creative award show in Edmonton. The event is the largest annual gathering of advertising, marketing, communications and public relations professionals in the Edmonton community. Edmonton’s best advertising is submitted for judging against international standards. Judges are brought in from outside of the city, outside of the province and outside of the country. ACE members do amazing, world-class work. Each year, outside experts confirm it.

THE BRIEF

ACE Awards#38 was all about the “Reward Yourself” experience providing guests an opportunity to get rewarded for being in the tough business of advertising. The Brief: It’s hard on any and everyone who turns long days and into longer nights ignoring their friends and families in the process, all to put out amazing work that, inevitably, goes unrecognized and unrewarded. Kick it in the nards and let’s tell your stress who’s boss! It’s a time to get weird and go hard, time to hug your friends, cut a rug and get your freak on, it’s time to be acknowledged for all the crazy good work you’ve done this year, it’s time to celebrate this vibrant community, it’s time for ACE Awards#38.

OUR ROLE

Our second year working with the Advertising Club of Edmonton, we were hired by the club as Production Designer for the event. Our role was that of Event Designer and included production design and budget management for décor, lighting and AV, floor plan and rig plot development, production scheduling, vendor and venue coordination and on-site production management.

EVENT DESIGN HIGHLIGHTS

  • A glamorous entry way inspired by a high-end hotel entrance with sparkling gold carpet, metallic décor, and gorgeous tulip statement pieces.
  • A bubble champagne backdrop; A giant 3-dimensional, custom painted ACE branded champagne bottle with various-size balloons cascading down from the bottle to the stage creating a champagne pouring effect.
  • A custom-built cotton candy ice cream cone; fun, interactive and delicious!
  • Custom-printed lanterns as centrepieces and a plethora of gold metallic confetti. By using light strings inside the printed lanterns, they were glowing through the black and gold print to create a sparkling midnight effect. Some of the lantern prints included the table numbers as a unique idea to replace standard tent cards.
  • Colour-blocking floral centrepieces, deliberately incorporating only tulips in very bright spring colours that popped out of the rich colour scheme. All the tulip centrepieces were effectively lit with pinspots and the rectangular tables with lanterns and confetti had circular break-up gobos to highlight the table décor and create a confetti patterned look throughout the room.
  • Giant gold diamond gems hung above the main central bar to create a large focal point in the room.

The final result was a glam environment with a high fun-factor and unique design elements incorporated to guarantee impact; making guests feel like they were truly “rewarded”.


SITE 6 EVENTS LTD Event Planner, Event Management, Event Production Design I Edmonton, Calgary, Canada
info@site6events.com
780-952-5133

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