NWR Ground-breaking

"The planning and execution expertise applied to every aspect of this event by Site 6 Events were pivotal in the success we enjoyed for our event. The working relationship throughout the planning, the event itself, and the post-event closure was pleasant and professional. I wish to thanks again for your help in making this event a success." Doug Bertsch, VP Regulatory and Stakeholder Affairs, Northwest Redwater Partnership

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

Photos by Stephanie Cragg

NWU’s Director of Government Relations approached Site 6 Events during late August of 2013 to plan their groundbreaking celebration of the next phase of construction of Northwest Redwater’s bitumen refinery. The event objective was to execute successfully a formal celebration for all partners and dignitaries involved in the Sturgeon Refinery project to reflect on its history and accomplishments and communicate the shared vision to the public via media channels. Our main challenge: planning this VIP event to be held in an open field with less than 4 weeks planning time. Adding to its complexity was building a safe event site from scratch by ensuring all infrastructure was in place for guests to enjoy a comfortable experience. Tents, flooring, parking lots, portable bathrooms, water access, fencing and generators for power were important elements incorporated to build this event site. The additional challenge was to abide by the industrial safety standards dictated by the proximity of the event to the refinery construction site.

Despite its logistical challenges, we designed the event keeping sophistication and elegance in mind to ensure the event was appealing to a VIP “A list” of guests. A sophisticated black and grey colour palette was accented with NWR’s logo colours and the project’s history was communicated through the décor elements, signage and video content. Event messaging was focused around what the final project would look like in its completion and clear tent walls gave guests a view of the site activity and construction from a distance.

During the reception, guests enjoyed a typical Albertan selection of appetizers: an eye pleasing display of skewered vegetables, fruits and dips, savoury and sweet hors d’oeuvres, homemade Alberta Bison and Alberta Beef burgers on fresh artisan buns and sweet potato and French fries served in NWR logo coloured cones. Guests could further choose from typical Alberta dessert options including lemon curd, pumpkin pie, rhubarb tartlets and chocolate cups with fresh blueberries. After the formal program, speeches and presentations, the media conducted interviews and photo shoots were held outside with the construction equipment and refinery on the background as the ideal photo backdrop. Despite the challenges and with weather conditions on our side, the event came off without a hitch!

Site 6 Events Ltd – Corporate Event Planner


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