Not sure if you should change up your annual event? We often hear from clients that they are not getting the attendance they used to, or are not meeting their fundraising goals, yet they are hesitant of change for fear that guests may not receive it well. “I don’t know if people will like it”, “This has worked in the past” or “It’s what our guests expect” are often comments we hear.

The meeting and events industry is defined by an ever-changing landscape and although changing up your events may be a scary thing, annual events run into a risk of becoming stagnant and losing their impact if change isn’t introduced.

Whether you want to activate a completely new event format, or just tweak it a little, here are some suggestions for introducing change to your events, keeping them fresh, new and exciting:

Entertainment – Don’t be afraid to try a new entertainment style, a different DJ, live band or emcee. Sometimes one small change in entertainment can create a huge impact on the guest experience.

Program format – We all know that speeches are essential at events, whether it’s a keynote speaker or the boss giving a holiday message, but placing them in the right section of the program is key. Break up your program and keep speeches short for longer audience attention spans.

Creative fundraising – Silent auctions not bringing in the same amount of money they used to? Maybe it’s time for a brainstorm session with your event planning team to discover more unique ways of raising money.

Look and Feel – “Winter Wonderland” is a safe theme for a holiday gathering, but how can it be used in a way that creates an environment like no other event in the past? Analyze your guest demographics and company culture and find new ways to make “old” themes more interesting and unique.

Engagement – Set up game stations, a live twitter feed or incorporate interactive activities that get people talking, laughing and sharing memories.

Events were once a method of keeping an audience to themselves in an enclosed space, but we have moved on from that way of thinking. Events are becoming more like a creative device where interaction is key. As your event producers, we always look at past events and analyze what worked, what didn’t and how we can make the next event more outstanding.

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My role at Site 6

I am the Project Coordinator at Site 6 Events; assisting with the development and execution of corporate events and weddings, and working with clients on a variety of complex custom decor and rental projects.

Most rewarding event experience

Working the PPCLI 100th Anniversary Gala. Seeing so many veterans, military personnel and their supportive spouses in one place touched my heart and I was overwhelmed with appreciation for the dedication and sacrifices that are made for our freedom.

My event management style

My event management style combines calmness with high standards. I like to keep the atmosphere light with humor, but I have zero tolerance for slow or poorly executed work. I’m a type A perfectionist who will often go around tweaking things on site but I am always aware of how the people around me are feeling. I work to make sure everyone is on task and feeling supported. Stay calm, have fun and make it exceptional is my event management motto.

My design style

My design style is eclectic and creative. I like to think WAY outside the box – why do ordinary if you can do extraordinary? Everything is possible, it’s just a matter of finding the “how”. I’m also a big fan of colour and sparkle. Want bling? I’m your girl.

I get inspiration from…

Almost everywhere! My brain is constantly wondering “how can I translate that into an event element?” Architecture, arts and theatre productions, technology, music…beauty and creative inspiration are all around us.

3 fun facts about me

1. I’m a musician (flute player) and in university I was a composer and conductor.

2. I’ve written 2 novels and am working on a third, a sequel to “Queen of the Freaks”.

3. In 2007 I won gold at the Adult Nationals Figure Skating Competition and now I coach skating part-time. Maybe that’s why I’m a sparkle girl 😉

Angela in action


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